…Why do I need to worry about my portal listing, seems I will be doing a favor to the portal owner by working on my content there… From vacation home owner’s email

This is a question that is asked a lot. Is there a point for us, vacation home owners to work on content for our vacation rental listing on portals. It is more enough that we have to worry about our vacation home website, learn SEO, count keywords and think about links to others.

Again, your main priority is your website, the unique content for your rental, information about local attractions, events, keeping up calendar and guest book up to date.

But it is wise also not to forget about other places where you put your advertising money. You have two goals on every travel portal:

1. Be found among vacation home listings on the portal - among your competitors.
2. Be found on google search via organic search - link to your listing on portal instead of home page of this portal.

The first - is a question of your title and picture. We will talk later about it. Sometimes (at some portals) you can control the number you come out on the search page, sometimes you can not.

But the second is something that you can control and treat as your another website(s) that can be found via organic search. And frankly, since mostly it is only one page - that is not that hard to make it a unique. Just rewrite your content, add more descriptions and you are all set. Yes, you will help the webmaster of vacation rental portal because you will optimize your content for search engines and at the same time you will help yourself on the long run.

Again, remember the rule - your rental website content must be unique. And it is better to have short and unique descriptions on the portal then detailed and repetitive.

Happy booking!