This post is to continue our discussion from part 1 of “My vacation rental listed here, there and everywhere…”

Lets answer following questions:

• can I copy / paste information or description from my rental from my site to portals?
• will my site get penalized if information on my website is the same as on vacation rental portals
• how can I improve my chances in search engine.

Can I copy / paste information or description from my rental from my site to portals?

Yes, you can copy and paste information from your website and across vacation rental portals. This will not benefit your own vacation rental site in any way. Google will most likely feel that one of the older portals where your identical description appears will be more trustful source for this content.

The best approach will be - ALWAYS HAVE A UNIQUE CONTENT ON YOUR OWN VACATION RENTAL SITE.

It doesn’t take a very long time to re-write your content and make it unique for portals, we will talk about it later. We will also touch up on how long the content should be and how it should be (or shouldn’t be written).

So if you copied any content from your own website, take this first step to optimizing your own vacation rental website - rewrite your content on every page where you think you had some copying done.

Will my site get penalized if information on my website is the same as on vacation rental portals?

No, your site won’t be penalized. As we talked before, Google realize that portal site is a collection of ads. Google doesn’t punish sites for duplicates in advertising. However, your site will not benefit from it in any way as explained above.

How can I improve my chances in search engine?

This is a long road ahead of you :). But if you start with few simple things now, you will see results by next Google update and you will see more inquiries in the future too.

Check your vacation home website - for any duplicated content you have on portals where you advertise. It usually happens when you create a listing in vacation rental portal - you will just copy a part of your website description and then paste it to the listing details. Rewrite the content on your vacation rental site and never use itanywhere on Internet. This will help your vacation rental site to advance in search engine game.

Check all titles and descriptions on all vacation rental portals you advertise.

1. Make a list of all portals where you market your vacation home.
2. Put side by side descriptions and titles.
3. Mark identical descriptions and / or titles of your vacation rental
4. Make 1 change every day. If you only work on 1 portal per day, you will be done within 1 week as average vacation rental owner is listed on 5-7 vacation homes portals.
5. Make it a rule - never reuse any content even if you are in rush to complete a listing.

This will help your vacation rental listing on the portal to advance in search engine game.

Happy booking!